American Express Co. is largely viewed as an upscale charge
card company, but it’s increasingly on the pulse of what’s going on with small
business.
With the holidays approaching, AmEx will focus on small
merchants who’ll take in billions of dollars in sales charged on American
Express cards. Susan Sobbott, who heads the company’s small business operation,
American Express Open, says that based on what she’s seeing, the holidays may
not be the most robust for small retailers, but stores should show sales gains
compared with last year.
AmEx keeps tabs on how optimistic small businesses are. A
survey in September showed that 62 percent of retailers had a positive view of
the economy, compared to 56 percent of small businesses overall. Half the
retailers surveyed expected their revenue to rise over the next six months,
compared to 43 percent of all businesses. Read more.